Many nonprofits and charities take a fundraising-first approach to increasing donations and volunteerism. However, volunteer fundraising has gained a great deal of stamina in the past few years, and it’s worth taking note of how this trend can be applied within an organization.
Volunteer fundraising works
Are you more likely to support a friend or family member who’s raising funds for charity or an organization that you weren’t familiar with? Most people are likely to donate to people they know, and nonprofits can leverage this tendency to their advantage. If you have a loyal donor database or group of volunteers, peer-to-peer fundraising can help you connect with their networks, reaching a wider circle of people.
The benefits of peer-to-peer donations
Not only can peer-to-peer help you expand your volunteer list, but it also can establish credibility and increase the lifetime value of donors. When someone you know is fundraising, you’re more likely to donate, rather than if you encountered a direct solicitation from an organization. In addition, fundraisers can generate much more revenue than individual donors. By asking friends and family for support, fundraisers on average raise $568. The average gift from individuals is $66.
In the case of annual charity events and run walks, volunteers are likely to raise money for an organization on more than one occasion. Fundraisers are truly passionate about your organization, and they can serve as advocates, which raises higher levels of awareness throughout the community. These advocates are more interested in your cause and mission than one-time donors.
Connect peer-to-peer and mobile for more participation and donations
Now that you know how powerful the peer-to-peer model can be, what about tying it to another lucrative fundraising channel? Mobile is the easiest way for organizations to get in touch with potential donors and volunteers, and you can give your most loyal advocates the capability to raise more donations from their friends and family members.
Many organizations depend on volunteers to advance their missions for good throughout the community or region they serve. With a mobile campaign, your charity can communicate with your database about important volunteer opportunities and get people to sign up. Not only does mobile technology make it easy for volunteers to connect with your group, but you can extend an invitation to donate on a custom mobile web page (see example above).
Mobile is the easiest way for organizations to get in touch with potential donors and volunteers.
When coupled with peer-to-peer fundraising, mobile devices have the potential to make a big impact for nonprofits. Relying on fundraisers can help you increase event attendance, spread the word about volunteer opportunities, raise donation totals and boost overall visibility. You never know. Your next generation of fundraisers or volunteers may already be in an advocate’s social network. Leveraging peer-to-peer initiatives can help you find out.