Reporting for the Washington Post, Emily Heil covers the notable remarks by Alaska’s Republican Senator, Lisa Murkowski (R-Alaska), who called to attention to the fact that only women turned up to run the Senate on the 26th of January after a blizzard that hit D.C. over the weekend brought the city to a complete stop.
Post-blizzard, Sen. Murkowski notes that only women turned up to run the Senate
Emily Heil | Washington Post | 1/26/16
Something was a little different in the Senate on Tuesday morning. And Sen. Lisa Murkowski noticed it.
The Alaska Republican was one of only a few lawmakers in the Capitol building following the weekend blizzard, and it was her job to handle the formalities of delaying Senate business until her colleagues could get back to work. After finishing a bit of parliamentary business, she described what she saw in the ornate chamber.
Zero In On Your Female Donors To Make A Significant Impact On Donations
Compared to their male counterparts, the intrepid women of DC braved inclement weather and the obstacles it presented to ensure they got to work in the US Senate and get their job done. This difference in behavior is being celebrated in the media and has earned those women bragging rights for a long time to come.
Whether you’re a faith-based, educational, health or other charitable organization, it’s important to understand the differences between your male and female donors and how they give in order to better target your fundraising efforts and yield maximum results. For example, did you know that 64% of all donations were made by women? The Women’s Philanthropic Institute has identified a number of other statistics that illustrate the behavioral differences between male and female donors. Here are just a few to consider:
- Across all generations, except for Gen-X, women are more likely to give than men
- Compared to single men, single women are more likely to give to charity
- While men focus their donations, women tend to spread their giving across more organizations
- Except for a few exceptions, which include sports and adult recreation, women are more likely to give to almost every charitable subsector than their male counterparts
Maximize donations from female donors by customizing mobile-friendly donation forms and mobile marketing campaigns to appeal specifically to them by easily tailoring messages, images and calls to action.