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In their New York Times article, Vindu Goel and Nick Wingfield report on the letter that Facebook co-founder and CEO, Mark Zuckerberg and his wife, Priscilla, wrote to their newborn baby girl vowing to donate all but 1% of their Facebook shares to charity in order to leave behind a better world. Mr. Goel is a technology reporter at The Times, focusing on coverage of social media companies like Facebook and Twitter. Mr. Wingfield is a reporter at The Times covering the technology sector.

Mark Zuckerberg Vows to Donate 99% of His Facebook Shares for Charity

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By Vindu Goel and Nick Wingfield | The New York Times | 12/01/15

SAN FRANCISCO — Mark Zuckerberg, the co-founder and chief executive of Facebook, announced on Tuesday that he and his wife would give 99 percent of their Facebook shares “during our lives” — holdings currently worth more than $45 billion — to charitable purposes.The pledge was made in an open letter to their newborn daughter, Max, who was born about a week ago.

Mr. Zuckerberg and his wife, Dr. Priscilla Chan, said they were forming a new organization, the Chan Zuckerberg Initiative, to manage the money, through an unusual limited liability corporate structure. “Our initial areas of focus will be personalized learning, curing disease, connecting people and building strong communities,” they wrote.

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Major Donors Willing To Go Big For Charity…But Only On Their Terms

No strangers to charitable contributions, major donors, Mark Zuckerberg and his wife, Priscilla will manage their funds for charity through the Chan Zuckerberg Initiative to gain more freedom in deciding where their money goes and more control over how it is used, including investing in technologies that will make the world a better place.

“We must build technology to make change. Many institutions invest money in these challenges, but most progress comes from productivity gains through innovation,” they wrote in the letter to their daughter. “We must participate in policy and advocacy to shape debates. Many institutions are unwilling to do this, but progress must be supported by movements to be sustainable.”

Confident Major Donors Can Mean Big Support For Your Nonprofit

Major donors want to feel confident that you’re making the best use out of the contributions they make to support a cause they care deeply about.  Adopting technologies that help you operate more effectively, raise more funds at a lower cost while saving time and resources, demonstrate to them that you can create a sustainable future for your organization.

Mobile-first fundraising technologies do that by making it easier to reach and engage supporters, collect donations and promote your nonprofit’s campaigns from any device.  They also help you keep your major donors informed using text updates and alerts they can receive wherever they are.

Your major donors will want to continue providing their support when they see for themselves how donations for your organization can increase by 38% with mobile responsive forms that generate an average mobile donation of $107.   

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