Justin Lafferty at AdWeek’s Social Times spotlighted the infographic that came from Animoto’s web-based survey to a sample of 1,051 consumers in February 2015. All respondents had watched a video on their computers, tablet or mobile phones at least once in the six weeks prior to the study. Justin Lafferty is the Editor of SocialTimes, and a member of the Adweek Blog Network. Animoto is an award-winning online video maker that makes it easy for anyone to create professional video.
Millennials Love Video on Mobile, Social Channels (Infographic)
By Peter Shankman | 7/14/15
Video isn’t going away anytime soon, as major social networks such as Facebook and Twitter have embraced the format. You know who else loves video? Millennials, according to the latest findings from Animoto. The company studied the video and social media consumption habits of this volatile group.
Other key findings:
- 76 percent of millennials surveyed follow companies on YouTube
- Nearly half of millennials (47 percent) follow companies or brands on Twitter
- 45 percent of millennials prefer to watch video on their mobile device rather than on a laptop or desktop
- Four in 10 millennials (42 percent) follow companies or brands on Instagram
- 48 percent of millennials surveyed only watch videos on their mobile device
Why Nonprofits Should Use Video to Reach Millennials?
Videos aren’t just for family vacations, cat tricks and crazy antics. They are an integral piece of storytelling and an influential form of social media in their own right. After all, social media is a constant channel of communication, and videos are a dialogue told through a powerful combination of visuals and narrative.
YouTube–the world’s largest video platform and second largest search engine–ranks #2 in terms of where 76% of Millennials are tracking and following their favorite brands/organizations. Facebook and Youtube see so much value in video, they are battling it out for uploads and views. If these two social media giants are duking it out, you know then that video must be a big deal.
Where Fundraising Videos & Millennials Meet
Surveys have shown that Millennials are most likely to donate via mobile where they first watch online videos before making a gift so it makes sense that your organization should consider videos as an excellent way to engage this important generational group.
However, don’t limit your videos to self-promotional information about your organization or event. In fact, your videos should not be sales-y at all.
- Weave video in your crowdfunding campaign to keep supporters engaged and thank them for helping your cause.
- Millennials, like most donors, want to see how their gifts are making a difference–show them with a video! Use the highlight reel at across social media and in mobile messaging.
- Incorporate video with live mobile donation instructions at events, this is a great way to make a lasting emotional impact that motivates donors.
Check out more video best practice resources for nonprofits.