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Wildlife SOS

Founded

1995

How we helped

Campaign strategy

Online and mobile giving

Peer-to-peer fundraising

Text message alerts

Email donations

Social media donations

Donor reporting

Gift management

Segment

Animal Care

Size

Medium

$328,000

collected

392

recurring gifts

8,800

mobile subscribers

MobileCause helped us collect more than $328,000 by making it easy for our donors to give in the moment from anywhere.

— Kate Schnepel, Development Director

Challenge

India’s wildlife is under severe threat – every animal from the majestic elephant and the tiger, to bears and rare pangolins have fast become “the hunted”. Wildlife SOS helps to protect the environment and these at-risk wildlife from animal cruelty. Kartick Satyanarayan and Geeta Seshamani with their shared enthusiasm, dedicated themselves to the mission of eradicating wildlife abuse. Geeta knew online giving, crowdfunding and mobile messaging could offer the support they needed for wildlife rescue and rehabilitation, and ultimately increase survival rates, but needed help on how to get started.

Solution

Using Twitter, they sent real-time alerts and updates to let their followers know when Sanjay was secure and how their dollars helped to save him

With MobileCause solutions, Wildlife SOS was able to expand their reach about rescue missions with text message alerts (Text WILD to 51555), allow their supporters to extend their personal efforts through crowdfunding, and provide recurring gift options to their donors on mobile-friendly donation pages. And in one particular case, with the rescue of Sanjay, an elephant subjected to the underworld of illegal elephant trafficking and trade who had been severely abused for years. They had only 24 hours to rescue Sanjay or risk losing him forever. So, they launched an online and mobile messaging campaign for him immediately and supporters from all over the world came through with an overwhelming display of compassion and support.

Impact

Sanjay was safely rescued and now spends his days at the Elephant Conservation and Care Center, often in the pool or with his fellow rescued friend, Wally. With just two full-time staff members, Wildlife SOS has collected $328,000 from 2,350 donors, and gained 392 recurring gifts, 41 volunteer fundraisers, and have 8,800 mobile subscribers that receive real-time text message alerts.

WILDLIFE SOS

Wildlife SOS was established in 1995 by a small group of individuals inspired to start a movement and make lasting change to protect and conserve India’s natural heritage, forest and wildlife wealth. Today it is an organization responsible for taking action against animal cruelty, rescuing wildlife in distress, working to resolve man-animal conflicts while promoting and educating the public about the need for habitat protection. To donate to this organization, click here.

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