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Wilmington College

Founded

1870

How we helped

Campaign strategy

Online and mobile giving

Peer-to-peer fundraising

Text message alerts

Email donations

Social media donations

Donor reporting

Gift management

Segment

Higher Education

Size

Medium

$210,000

raise online so far

+605

new donors

1,600

mobile subscribers

MobileCause makes it incredibly easy for students, staff and alumni to give in the moment from the convenience of their smartphone.

— Beau Slater, Director of Annual Giving

Challenge

Wilmington College’s mission is to educate, inspire and prepare each student for a life of service and success. When they launched their first social media fundraising campaign on #GivingTuesday, they were looking for a powerful method to engage and motivate alumni and students to help meet their goal of $5,000.

Solution

Wilmington College decided to promote their campaign in two easy ways for donors to make mobile gifts: to text a keyword, or to click a shortlink to a mobile-friendly customized donation page. To enhance their online efforts, Wilmington also displayed a fundraising thermometer showcasing real-time donations on the a screen for all to see.

Impact

The one-day Giving Tuesday campaign raised more than $5,700 and, after three automated text message reminders, 98% of pledges had been fulfilled. With their continued use of MobileCause they have raised $210,000 online and gained 605 new donors.

WILMINGTON COLLEGE

The mission of Wilmington College is to educate, inspire and prepare each student for a life of service and success. In keeping with the rich heritage of the liberal arts, the college seeks to educate the whole person—intellectual, emotional, physical and spiritual—in ways that foster critical thinking, reflection, the free exchange of ideas, open inquiry, respect for all persons and a desire for lifelong learning. To donate to the cause, click here.

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