How we helped
Digital Fundraising Services
average gift size
“A MobileCause Event Page made it easy for supporters to donate during our live virtual event. With links to a donation form and text-to-donate instructions displayed on the Event page, supporters could easily give from wherever they were.”
– Michelle Lawrence, Director of Operations WINGS Ministries
For the past two years, WINGS Ministries has held its Hope & A Future annual fundraiser in-person. But when the COVID-19 pandemic forced the WINGS team to cancel the in-person elements of their event in 2020, they decided to make the event virtual. The team signed up with MobileCause because a MobileCause Event Page offered a centralized place to hold elements of the virtual fundraiser.
By working with a MobileCause Digital Fundraising Strategist, WINGS Ministries Program Ambassador, Crissie Chenette, was able to quickly set up an Event Page for the first ever virtual Hope & A Future fundraising event. Their Event Page was embedded videos of the pre-recorded event and testimonials from WINGS beneficiaries. The impact metrics section outlined what the team planned to do with dollars raised from the event ($85 dollars purchases 24 bibles, $500 provides half a scholarship). A fundraising progress circle displayed donors’ names and the total donation amount in real time during the broadcasted virtual event. Michelle and her team promoted the Hope & A Future fundraiser on social media, through email marketing and with a direct mail campaign. Also on the Event Page were links to an online donation form along with text-to-donate instructions.
With help from MobileCause, WINGS Ministries not only surpassed their fundraising goal of $20,000, but raised just under $10,000 more than previous Hope & A Future fundraisers. The text-to-donate instructions and links to an online donation form made the team’s call-to-action crystal clear. With a video on What WINGS Does on their Event Page, WINGS Ministries was also able to spread awareness for their mission to new supporters who would have otherwise not attended the event in-person. Although the WINGS Ministries team initially signed up with MobileCause for its Event Page, other features including text-to-donate, progress circle, and impact metrics helped them surpass their fundraising goals even when they could not meet with supporters in person.
What is DFS?
Our team of Digital Fundraising Strategists have experience in nonprofit management and are power users of MobileCause. Using best practices and extensive fundraising, marketing and communications experience, the team provides fully-integrated development and setup of your campaigns. Enabling you to spend your time executing programs and connecting with your constituents. We create and implement campaigns for you so you can focus on running your organization.
WINGS Ministries: Freedom Through Transformation is a non-profit organization helping women presently or formerly incarcerated, or in recovery from addictions, find HOPE for a life transformed by Christ. Their team of passionate volunteers helps these marginalized women reenter society with the work and life skills they need to live a strong, independent life.
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