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Women’s Cancer Resource Center

Founded

1986

How we helped

Event Page

Peer-to-Peer Fundraising

Digital Fundraising Services

Online Giving

Segment

Healthcare

Size

Small

+$300,000

raised

237

fundraisers 

$93

average donation

The pandemic has created an opportunity for nonprofits to think differently about their fundraising programs and how to use technology to strategically drive engagement and increase revenue. Technology has enabled us to broaden our reach for participation and fundraising. Just as we now serve clients who are not physically able to get to our center, we can also engage our supporters who have been previously unable to participate due to distance.

Amy Alanes, Executive Director, Women’s Cancer Resource Center

Challenge

Each year the Women’s Cancer Resource Center holds their Swim a Mile for Women with Cancer fundraising event. In 2020, the event’s 25th year, the Women’s Cancer Resource Center team was forced to cancel the in-person elements of the event due to COVID-19 social distancing restrictions. However, with the Swim a Mile event accounting for one-third of the Women’s Cancer Resource Center’s annual budget, the team couldn’t forgo the fundraising event entirely.

Solution

In 2020, the Swim a Mile event went virtual and its name changed to Swim a Mile / Move a Mile for Women with Cancer, giving participants the option to swim, bike or jog one mile or “choose their own adventure.” To promote Swim a Mile / Move a Mile for Women with Cancer, the Women’s Cancer Resource Team used social media, email marketing, direct mail invitations and made phone calls to supporters. The WCRC Team added new virtual components to the event, including MobileCause peer-to-peer fundraising pages, a drive-by celebration to hand out swag, a t-shirt design competition, online dance party, donor honor wall on a MobileCause Event Page, and a competition for the best fundraiser to win a private swim lesson from an Olympic gold medalist.

Impact

The Swim a Mile / Move a Mile for Women with Cancer event proved to be a huge success, raising over $300,000 dollars for the Women’s Cancer Resource Centers free programs and resources. The MobileCause peer-to-peer fundraising pages allowed the Women’s Cancer Resource Center to use their supporters’ social networks to expand their reach to new donors from new communities. The online dance party created community engagement and a closer connection to other supporters, than a traditional Zoom event. The donor wall on a MobileCause Event Page created an exciting giving environment, where supporters could view their donations made in real time. Despite challenges created by the pandemic, the Women’s Cancer Resource Center retained about the same number of participants while the average amount raised per participant increased.

What is DFS?

Our team of Digital Fundraising Strategists have experience in nonprofit management and are power users of MobileCause. Using best practices and extensive fundraising, marketing and communications experience, the team provides fully-integrated development and setup of your campaigns. Enabling you to spend your time executing programs and connecting with your constituents. We create and implement campaigns for you so you can focus on running your organization.

Women’s Cancer Resource Center

Women’s Cancer Resource Center provides extensive services to women with cancer and their loved ones in the San Francisco Bay area. Their primary focus is helping women with cancer, but the center also offers wellness programs for everyone – regardless of gender and including those who do not have cancer.

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