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YMCA Florida First Coast

Founded

1908

How we helped

Text-to-donate

Online giving

Custom thermometer

Mobile pledging with auto-fulfillment

Campaign Strategy

Segment

Youth Development

Size

Medium

$11,000

raised

22

kids sent to camp!

3 min

fundraising goal achieved

MobileCause makes giving very exciting. We were so thrilled when donations started flooding in and we reached our goal in three minutes.

— Lauren Hopkins, Development Director

Challenge

First Coast Y is a volunteer-driven organization, and each year they host their annual Y-BASH, an event to reflect on the past year and acknowledge the special people who have continuously given back to the Y and their community. They decided to offer free admission to the previously ticketed event, and in return they hoped their supporters would be able to meet their bold fundraising goal of sending 20 kids to camp.

Solution

Without a need to sell tickets, First Coast Y used text-to-RSVP and had an outstanding response of 800 attendees. During the most compelling moment of the evening with a young camper speaking about his experience, the First Coast Y CEO asked attendees to make a pledge to help send more kids to camp by texting CAMP to 91999 to accomplish their fundraising goal at the event.

Impact

Donations rolled in, the CEO called out donor names, and the live fundraising thermometer shot up. Within 3 minutes they had exceeded their goal with 125 attendees making text-to-give donations, raising $11,000. This money went towards helping to send 22 kids to camp.

YMCA FLORIDA FIRST COAST

Records show the YMCA of Florida’s First Coast was started in 1908. Today, they have 13 membership facilities, one resident camp, one charter elementary school, 40 school-based child care sites, two facilities for people with developmental disabilities and three youth development campuses. To donate to the cause, click here.

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